Kirti Bhudia
About Kirti Bhudia
Kirti Bhudia is a Senior Ad Ops Associate at The New York Times, where she has worked since 2016. She has extensive experience in advertising operations, having held positions at various media companies and possesses expertise in campaign management tools.
Current Role at The New York Times
Kirti Bhudia has been employed at The New York Times as a Senior Ad Ops Associate since 2016. In this role, she is responsible for setting up and troubleshooting programmatic deals in Adx for Preferred and Private Auction deals. She collaborates with Sales to strategize and manage advertising campaigns across various platforms, including mobile, tablet, and desktop. Additionally, she is involved in optimizing advertising campaigns based on performance analysis.
Previous Experience in Advertising Operations
Prior to her current position, Kirti Bhudia worked at several organizations in advertising operations. She served as an Advertising Operations Executive at Haymarket Media Group from 2011 to 2013. She then advanced to the role of Senior Advertising Operations Executive at the same company for a brief period in 2013. From 2013 to 2016, she worked at Immediate Media Co as a Digital Advertising Operations Executive.
Early Career and Roles in Publishing
Kirti Bhudia began her career in publishing with roles at The National Magazine Company in 2010, where she worked as an Assistant for both Best Magazine and Coast Magazine. She also briefly worked at Chipmunkapublishing as a Manuscript Proofing professional for two months in 2010. These early experiences contributed to her foundational skills in the media and publishing industry.
Education and Expertise in Media Publishing
Kirti Bhudia studied at Middlesex University, where she earned a BA (Honors) in Magazine Publishing from 2008 to 2011. Her education provided her with a strong background in media, which she has applied throughout her career. She possesses expertise in using Admanager 360 and DFP for campaign management and has knowledge of basic HTML and coding, which she utilizes in editing ad code.
Technical Skills and Tools Proficiency
In her roles, Kirti Bhudia has developed proficiency in various technical tools essential for advertising operations. She is familiar with the DSM Contract Management System and Salesforce for campaign implementation. Additionally, she works closely with a Rich Media Specialist to test non-standard creative ads, enhancing her technical skills in the advertising domain.