Kruti S.
About Kruti S.
Kruti S. is the Director of Marketing & Media Strategy at The New York Times, where she has worked since 2018. She specializes in integrating media strategies for effective go-to-market planning and has a strong background in marketing and business development.
Current Role at The New York Times
Kruti S. serves as the Director of Marketing & Media Strategy at The New York Times. She has held this position since 2018 and has been instrumental in developing integrated media strategies. Her focus includes aligning paid, earned, and owned media for effective go-to-market planning. Kruti's role emphasizes leveraging innovative advertising and marketing technologies to enhance marketing outcomes.
Previous Experience at The New York Times
Before her current role, Kruti S. worked at The New York Times as the Senior Manager of Growth Media Strategy from 2018 to 2022. In this capacity, she contributed to the growth of media strategies that supported the organization's objectives. Her tenure in this role provided her with extensive experience in media planning and strategy development within a leading media organization.
Education and Expertise
Kruti S. has a diverse educational background. She studied at Mithibai College, where she earned a Bachelor of Management Studies (BMS) in International Finance and Special Studies in Finance from 2004 to 2007. She also holds a Master of Science (MSc) in Marketing Communications, with a focus on E-Marketing and Brand Management, from the University of Birmingham, completed in 2009. Additionally, she studied Commerce at N.M. College, achieving her Higher Secondary Certificate (H.S.C) from 2002 to 2004.
Career Journey and Roles
Kruti S. has held various positions throughout her career. She began as a Business Development Specialist at Directi from 2007 to 2008. She then worked as a Digital Strategist at Smursh Media from 2011 to 2013, followed by a role as Media Planning Manager at Law & Kenneth Saatchi & Saatchi Pvt Ltd. from 2013 to 2015 in Mumbai, India. She also served as a Lead Interactions Planner at Stein IAS in New York from 2016 to 2018.
Specialization in Marketing Technology
Kruti S. specializes in integrating various media strategies, focusing on the intersection of advertising technology (AdTech) and marketing technology (MarTech). Her passion lies in leveraging these technologies to drive effective marketing results. This expertise supports her strategic initiatives in her current role at The New York Times.