Lana Schoneman
About Lana Schoneman
Lana Schoneman serves as the Vice President of Marketing Analytics at The New York Times, a position she has held since 2022. With a background in data analytics and engineering, she has previously worked at JPMorgan Chase & Co. and Boeing.
Current Role at The New York Times
Lana Schoneman serves as the Vice President of Marketing Analytics at The New York Times, a position she has held since 2022. In this role, she is responsible for leading marketing analytics initiatives, focusing on data-driven strategies to enhance marketing effectiveness. Her expertise contributes to the organization's ability to leverage analytics for informed decision-making in marketing campaigns.
Previous Experience at JPMorgan Chase & Co.
Prior to her role at The New York Times, Lana Schoneman worked at JPMorgan Chase & Co. for eight years, where she held several positions in data analytics. She started as the Data Analytics Lead for Paid Media Analytics from 2016 to 2018, followed by her role as Head of Paid Media Marketing Analytics from 2018 to 2022. Additionally, she served as the VP and Data Analytics Lead for Advanced Analytics and Insights from 2014 to 2016, focusing on advanced data strategies.
Engineering Background
Lana Schoneman has a solid engineering background, having worked as a Senior Engineer at Boeing from 2001 to 2006. She then transitioned to Bell Helicopter, where she served as a Senior Engineering Specialist from 2006 to 2014. This experience in engineering provided her with a strong foundation in analytical thinking and problem-solving skills, which she later applied in her marketing analytics roles.
Educational Qualifications
Lana Schoneman earned a Bachelor of Science (B.S.) degree in Aeronautical Engineering from Purdue University. Her education in engineering has equipped her with technical skills and analytical capabilities that have been beneficial in her subsequent roles in data analytics and marketing.