Laura Palmer
About Laura Palmer
Laura Palmer serves as the Head of Targeting Operations at The New York Times, where she oversees targeting APIs and customer segmentation processes. She has a diverse background in data science and analytics, having held various roles in organizations such as The College Board and Bankrate, Inc.
Current Role at The New York Times
Laura Palmer serves as the Head of Targeting Operations at The New York Times, a position she has held since 2017. In this role, she oversees the implementation of targeting APIs and customer segmentation processes. She is responsible for managing data ingestion and exposure as part of targeting data operations. Additionally, she provides operational data support through statistical modeling and forecasting, contributing to the organization's data-driven decision-making.
Previous Experience at The New York Times
Prior to her current role, Laura Palmer worked at The New York Times from 2011 to 2017 in various capacities including Consultant, Technical Project Manager, and Analytics Manager. During her six years with the organization, she focused on analytics and technical project management, enhancing the company's data capabilities and operational strategies.
Career at The College Board and Bankrate, Inc.
Laura Palmer's career includes a tenure at The College Board, where she served as Manager of Online Strategy and Analyst from 2007 to 2010. She worked in New York, New York, for three years, contributing to online strategy initiatives. Following this, she held the position of Director of Data Science at Bankrate, Inc. for ten months in 2015 to 2016, where she focused on data-driven insights and strategies.
Educational Background
Laura Palmer studied at Stevens Institute of Technology, where she earned a Bachelor of Arts and a Bachelor of Science in Computer Science and Literature from 2001 to 2005. She furthered her education at Stanford University, focusing on Mining from 2014 to 2016. Her educational background provides a strong foundation for her roles in data science and analytics.
Consulting Experience
Since 2011, Laura Palmer has been a long-time consultant with CIG, where she provides analytics and technical management services. This consulting role complements her full-time positions and showcases her expertise in data analysis and operational support.