Laura Sonnenfeld
About Laura Sonnenfeld
Laura Sonnenfeld serves as the Senior Vice President of Sales Operations at The New York Times, a position she has held since 2024. With a career spanning several decades in the publishing industry, she has played a significant role in digital transformation and team leadership.
Current Role at The New York Times
Laura Sonnenfeld serves as the Senior Vice President of Sales Operations at The New York Times, a position she has held since 2024. Based in the New York City Metropolitan Area, she has been instrumental in overseeing sales operations, focusing on enhancing business strategies and operational efficiency within the organization.
Previous Experience at The New York Times
Sonnenfeld has a long history with The New York Times, having worked in various roles since 1997. She was the Eastern Advertising Director for one year from 1997 to 1998. Following this, she served as Vice President of Advertising from 1998 to 2020, where she contributed to the advertising strategies of the publication for over two decades. She then transitioned to the role of Vice President of Sales Operations from 2020 until 2024.
Career at The New Yorker
Prior to her extensive tenure at The New York Times, Laura Sonnenfeld worked as an Account Manager at The New Yorker from 1985 to 1991. In this role, she managed client accounts and contributed to the publication's advertising efforts for six years in the Greater New York City Area.
Education and Expertise
Laura Sonnenfeld earned her Bachelor of Arts degree in English from Rutgers University, where she studied from 1981 to 1985. Her educational background has provided her with a strong foundation in communication and critical thinking, which she has applied throughout her career in the media and publishing industries.
Contributions to Digital Transformation
Sonnenfeld has played a key role in assisting major news and publishing platforms in navigating digital transformation. She has focused on identifying and cultivating new business opportunities and growth strategies, demonstrating her ability to adapt to the evolving landscape of the media industry.