Lauren Farley
About Lauren Farley
Lauren Farley is a Senior Manager of Marketing Data Strategy & Management at The New York Times, where she has worked since 2021. She has held various roles in marketing and operations across several organizations, including The New York Times, Movable Ink, and eBay Enterprise Marketing Solutions.
Current Role at The New York Times
Lauren Farley serves as the Senior Manager of Marketing Data Strategy & Management at The New York Times. She has held this position since 2023, contributing to the organization's marketing data initiatives. Prior to this role, she worked as a Senior Campaign Operations Manager at the same company, starting in 2021. Her experience at The New York Times spans several years and various roles, showcasing her expertise in marketing operations.
Previous Experience at The New York Times
Lauren Farley has a significant history with The New York Times, having worked in multiple capacities. She was a Campaign Operations Manager from 2018 to 2021 and a Marketing Operations Specialist via ProjectOne from 2017 to 2018. Her roles involved managing marketing campaigns and operations, contributing to the overall marketing strategy of the organization.
Education and Expertise
Lauren Farley holds a Bachelor's degree in Psychology from St. John's University and a Master of Science (MS) in Digital Communication Design from Pratt Institute. Her educational background provides her with a strong foundation in both psychological principles and digital marketing strategies, enhancing her capabilities in marketing data management.
Career Background
Before her tenure at The New York Times, Lauren Farley worked in various marketing roles. She was a Digital Coordinator at Times Square Alliance for eight months in 2013 and held positions at eBay Enterprise Marketing Solutions and Zeta Interactive as an Interactive Marketing Associate. Additionally, she gained experience as a Motion Design Intern at Visual Marketing Partners LLC.
Professional Development
Throughout her career, Lauren Farley has developed a diverse skill set in marketing and data strategy. Her roles have included account management and technical coordination, allowing her to build a comprehensive understanding of marketing operations. This experience has equipped her to effectively manage data strategies in her current position.