Lauren Kaiser
About Lauren Kaiser
Lauren Kaiser serves as the Senior Director of B2B Marketing at The New York Times, where she has worked since 2023. With a strong background in both B2B and B2C marketing, she has held various marketing roles across notable companies and has a diverse educational background in design and marketing.
Work at The New York Times
Lauren Kaiser currently serves as the Senior Director of B2B Marketing at The New York Times, a position she has held since 2023. Prior to this role, she worked as the Director of B2B Marketing at the same organization from 2018 to 2023. Her tenure at The New York Times spans five years, during which she operated in the Greater New York City Area. In her current role, she focuses on enhancing B2B marketing strategies and initiatives.
Marketing Experience
Lauren Kaiser has extensive experience in marketing across various organizations. She worked at COOLS as the Director of Marketing for 10 months in 2018. Her career also includes roles at Thomson Reuters, where she held several positions, including Marketing Coordinator for Wealth Management and Marketing Manager for Asset Management & Reuters News. Additionally, she served as the Product Marketing Manager at Fashion GPS and as the Director of Marketing at ATM Anthony Thomas Melillo.
Education and Expertise
Lauren Kaiser has a diverse educational background. She earned a Bachelor of Science in Instructional Design & Technology from California State University, Chico. She also completed the Women's Leadership Program at Yale School of Management. Furthering her skills, she studied Digital Marketing at New York University and obtained a Certificate in Digital Media Marketing. Additionally, she pursued studies in Visual Design at General Assembly and Intermediate Graphic Design at the School of Visual Arts.
Background in Marketing
Lauren Kaiser possesses a strong background in both B2B and B2C marketing. Her expertise includes creative storytelling and brand purpose differentiation. She has demonstrated operational excellence and the ability to inspire teams through cross-departmental collaboration. Her career reflects a focus on the intersection of media, technology, and creative industries, contributing to her comprehensive understanding of the marketing landscape.