Lauren Reddy
About Lauren Reddy
Lauren Reddy serves as the Senior Director of Audience & Editorial Strategy for Newsroom Projects & Initiatives at The New York Times, a position she has held since 2023. She has a diverse background in audience development and editorial strategy, with previous roles at The New York Times, The Huffington Post, and various publishing companies.
Current Role at The New York Times
Lauren Reddy serves as the Senior Director of Audience & Editorial Strategy, Newsroom Projects & Initiatives at The New York Times. She has held this position since 2023, working on-site in New York, New York. In this role, she focuses on developing strategies to enhance audience engagement and editorial initiatives within the newsroom.
Previous Experience at The New York Times
Prior to her current role, Reddy worked at The New York Times in various capacities. She was the Director of Audience, Special Projects from 2018 to 2022, and later served as the Director of Audience & Editorial Strategy, Newsroom Projects & Initiatives from 2022 to 2023. Additionally, she worked as the Manager of Social Analytics from 2015 to 2016 and as the Associate Director of Audience Development for a brief period in 2016.
Career Background
Reddy has a diverse background in media and communications. She worked as the Social Media Director at The Huffington Post from 2014 to 2015. Her earlier roles include positions at Penguin Group USA as a Publicity Assistant, Time Out Group plc as a Digital Marketing Publicist and Social Media and Publicity Manager, and various internships in editorial and publicity functions.
Educational Qualifications
Lauren Reddy holds a Bachelor of Arts with Honors in History and European Studies from Claremont McKenna College, completed in 2009. She furthered her education at Columbia Business School from 2017 to 2020. Currently, she is pursuing a Master of Science in Culture & Society (Sociology) at The London School of Economics and Political Science, expected to complete in 2024.
Early Career and Internships
Reddy began her career with various internships, including an Editorial Assistant position at Globorati.com in 2008 and an Editorial Intern role at W. W. Norton & Company, Inc. in 2009. She also gained experience as a Tour Guide in the Office of Admission at Claremont McKenna College from 2006 to 2009.