Lauren Rollins
About Lauren Rollins
Lauren Rollins is a Marketing Manager for Games at The New York Times, where she has worked since 2021. She has a background in marketing and international business, with previous roles at Carahsoft, Gannett, and ABC Television.
Current Role at The New York Times
Lauren Rollins serves as the Marketing Manager for Games at The New York Times, a position she has held since 2021. In this role, she is responsible for developing and implementing marketing strategies that enhance the visibility and engagement of NYT Games. Her efforts have contributed to the growth of the subscriber base through data-driven marketing tactics and targeted campaigns.
Previous Experience at The New York Times
Prior to her current role, Lauren worked as the Associate Marketing Manager for Games at The New York Times from 2019 to 2021. During this time, she played a key role in expanding the digital presence of NYT Games. She developed innovative marketing strategies that significantly increased user engagement, showcasing her expertise in the digital gaming sector.
Work Experience at Carahsoft
Lauren Rollins held two positions at Carahsoft, first as a Marketing Coordinator from 2015 to 2016 and then as a Marketing Account Lead from 2016 to 2017. In these roles, she was involved in various marketing initiatives in the Washington D.C. Metro Area, contributing to the company's marketing efforts and client relations.
Education and Expertise
Lauren studied at the University of Westminster, where she earned a degree in International Business & Marketing. She also attended Penn State University, where she achieved a Bachelor of Arts with minors in Telecommunications, Business Liberal Arts, and International Studies. Her educational background supports her expertise in launching cross-platform marketing initiatives for digital gaming products.
Experience at Gannett | USA TODAY NETWORK
Lauren Rollins worked at Gannett | USA TODAY NETWORK in various marketing roles. She served as a Senior Marketing Specialist for four months in 2019 and as a Marketing Specialist from 2017 to 2019. In these positions, she focused on enhancing marketing strategies and initiatives in the Washington D.C. Metro Area.