Lauren Zwanziger
About Lauren Zwanziger
Lauren Zwanziger is an Associate Manager of Marketing & Media Strategy at The New York Times, with over a decade of experience in digital storytelling for premium brands. She has previously held roles at Chandelier Creative, ViacomCBS, and Condé Nast, and holds a BFA from O'More College and a postgraduate degree in Digital Marketing from Vanderbilt University.
Current Role at The New York Times
Lauren Zwanziger has been serving as the Associate Manager of Marketing & Media Strategy at The New York Times since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance the brand's presence in the digital landscape. Her work involves leveraging her extensive experience in digital storytelling to create impactful consumer experiences.
Previous Experience in Marketing and Media
Prior to her current position, Zwanziger held several roles that contributed to her expertise in marketing and media strategy. She worked at ViacomCBS as Sr. Director of Brand & Audience Development from 2016 to 2020, where she focused on audience engagement and brand development. Additionally, she served as a Social Media Strategist at Chandelier Creative for one year in 2015, and as a Digital Content Strategist at HelloSociety from 2011 to 2015.
Educational Background
Lauren Zwanziger studied at Vanderbilt University, where she completed a Postgraduate Program in Digital Marketing from 2020 to 2021. She also holds a Bachelor of Fine Arts (BFA) in Fashion Design & Merchandising from O'More College of Architecture and Design, graduating Magna Cum Laude in 2013. Her educational background supports her specialization in crafting meaningful consumer experiences.
Experience in Product Development and Creative Direction
Zwanziger has diverse experience in product development and creative direction. She completed a Product Development Internship at Tanner Goods in 2013 for 11 months. In 2021, she worked as a Creative Director at Nisolo for 11 months, where she contributed to brand development and creative strategies. This experience complements her marketing expertise.
Specialization in Digital Storytelling
With over a decade of experience, Lauren Zwanziger specializes in helping premium brands create impactful digital storytelling. Her career reflects a commitment to crafting consumer experiences that resonate and engage audiences. She aspires to collaborate with brands focused on growth and innovation in the digital space.