Laurie Riahi
About Laurie Riahi
Laurie Riahi serves as the Senior Insights Manager for Ad Formats at The New York Times, where she has worked since 2021. With a background in market research and insights management, she specializes in analyzing consumer engagement strategies across various media formats.
Work at The New York Times
Laurie Riahi has served as the Senior Insights Manager for Ad Formats at The New York Times since 2021. In this role, she conducts comprehensive analyses across various media formats, including digital, print, and audio/podcast. Riahi plays a key role in shaping product roadmaps and launching new advertising experiences. She oversees the testing process for ad formats across all properties of The New York Times and collaborates with Ad Sales to develop effective consumer engagement strategies. Her work includes determining success metrics for ad products and analyzing results to inform strategic decisions.
Previous Experience in Market Research
Before joining The New York Times, Laurie Riahi held several positions in market research. She worked at WebMD as a Market Research Project Manager from 2010 to 2014. Riahi also served as a Senior Manager of Insights at Undertone from 2017 to 2019, and prior to that, she was a Senior Research Manager at Newsweek from 2009 to 2010. Her career in insights began at Newsweek, where she worked as a Senior Research Analyst from 2005 to 2007, and later as a Research Manager from 2007 to 2009. Riahi's diverse experiences have contributed to her expertise in consumer engagement and advertising strategies.
Education and Expertise
Laurie Riahi holds a Bachelor of Arts degree in English, Philosophy, Politics, and Law from Binghamton University. She furthered her education by obtaining a Master of Science degree in Advertising with a research focus from Syracuse University. Riahi's academic background provides a strong foundation for her work in market research and advertising insights, allowing her to effectively analyze consumer behavior and develop innovative advertising solutions.
Leadership in Advertising Insights
In her current role and previous positions, Laurie Riahi has demonstrated leadership in developing benchmarks, reports, and best practices for advertising strategies. She leads the testing process for ad formats and collaborates with vendors to create innovative research solutions. Riahi aligns closely with Ad Sales to craft assets and creative tactics aimed at effectively reaching consumers across multiple channels. Her analytical skills and strategic approach contribute to enhancing advertising effectiveness.