Libby Panipinto

Libby Panipinto

Associate Director, Creative Operations & Resourcing @ The New York Times

About Libby Panipinto

Libby Panipinto serves as the Associate Director of Creative Operations & Resourcing at The New York Times, where she has worked since 2023. She possesses a strong blend of creativity and strategic thinking, supported by a diverse background in creative operations and resource management.

Work at The New York Times

Libby Panipinto has held multiple roles at The New York Times, starting as Program Manager from 2019 to 2021, and then advancing to Senior Program Manager in Creative Operations until 2023. In her current position as Associate Director of Creative Operations & Resourcing, she has been responsible for overseeing creative teams and managing resources effectively. Her tenure at the organization reflects her growth and adaptability within a dynamic media environment.

Education and Expertise

Libby Panipinto studied at Brandeis University, where she earned a Bachelor of Arts in International and Global Studies and Anthropology. She also studied International Law and Legal Studies, completing a program at the Grotius Centre/International Criminal Court. Additionally, she attended Boston University, focusing on Marketing and Advertising, and participated in the London Internship Program. Her educational background equips her with a strong foundation in both creative and strategic domains.

Background

Libby Panipinto's professional journey includes various roles that highlight her diverse skill set. She began her career as a Licensing Coordinator Intern at Brandgenuity in 2014 and later worked as a Marketing Intern at Gapforce in London. Her experience at the Ad Council spanned several years, where she progressed from Assistant Manager to Manager in Campaign Development. She also held internships at Cone and served as a Roosevelt Fellow at Brandeis University.

Achievements

Throughout her career, Libby Panipinto has demonstrated a talent for transforming chaotic situations into organized processes. Her ability to blend creativity with strategic thinking has been pivotal in her roles, particularly in managing creative operations at The New York Times. Her contributions to campaign development at the Ad Council further illustrate her capability in executing effective marketing strategies.

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