Lucy Feld
About Lucy Feld
Lucy Feld is a Senior Global Audience Development Manager at The New York Times, where she has worked since 2020. She has a background in social media management and holds a Bachelor of Science degree in Psychology from the University of Leeds.
Current Role at The New York Times
Lucy Feld serves as the Senior Global Audience Development Manager at The New York Times, a position she has held since 2020. Based in London, she focuses on strategies to enhance audience engagement and growth on a global scale. Her role involves analyzing audience data and implementing initiatives that align with the publication's goals.
Previous Experience at The New York Times
Before her current role, Lucy Feld worked at The New York Times as the Global Audience Development Manager in the T Brand Studio for nine months in 2020. Additionally, she served as a Social Media and Analytics Specialist in the T Brand Studio from 2019 to 2020. These positions allowed her to develop expertise in audience engagement and social media strategies.
Career Background in Social Media Management
Lucy Feld has extensive experience in social media management. She worked as a Social Media Manager at RKM Communications from 2015 to 2017. Following that, she was a Paid Social Executive at Starcom from 2017 to 2019. Her roles in these organizations contributed to her skills in audience development and digital marketing.
Educational Background
Lucy Feld completed her A Levels at Bury Grammar School Girls from 2003 to 2010. She then pursued higher education at The University of Leeds, where she earned a Bachelor of Science (BSc) in Psychology from 2010 to 2013. Her educational background has provided her with a foundation in understanding audience behavior and engagement.
Internship Experience at Preen.Me
In 2014, Lucy Feld completed a five-month internship as a Social Media Coordinator at Preen.Me in Tel Aviv. This early experience in social media helped her develop practical skills in content creation and audience interaction, laying the groundwork for her future career in audience development.