Lyla Wilton
About Lyla Wilton
Lyla Wilton is a Senior Manager of Marketing and Media Strategy at The New York Times, where she has worked since 2023. She has extensive experience in digital advertising and media strategy, having held various positions at organizations such as Precision Strategies and DCCC.
Current Role at The New York Times
Lyla Wilton serves as the Senior Manager of Marketing and Media Strategy at The New York Times. She has held this position since 2023, contributing to the organization’s marketing efforts in New York, New York. In her current role, she focuses on developing and implementing strategies that enhance the media presence and marketing initiatives of the publication.
Previous Experience at The New York Times
Prior to her current position, Wilton worked at The New York Times as the Manager of Marketing and Media Strategy from 2021 to 2023. During her tenure, she played a key role in shaping marketing strategies that aligned with the publication's goals and audience engagement efforts.
Professional Background in Digital Advertising
Lyla Wilton has extensive experience in digital advertising, having worked at Precision Strategies in various roles from 2016 to 2019. She began as an Associate, then advanced to Senior Associate, and later became a Principal in Digital Advertising. Her work in this area involved developing digital marketing strategies for clients in the Washington D.C. Metro Area.
Volunteer Work and Consulting
Since 2021, Wilton has been serving as a Volunteer Digital Consultant for U.S. Digital Response. In this capacity, she provides her expertise in digital strategy to support the organization's initiatives. This role allows her to leverage her marketing skills for a cause-oriented purpose.
Education and Academic Background
Lyla Wilton earned her Bachelor’s Degree in International Relations and Affairs, as well as Sociology, from Tufts University. Her academic background provides her with a strong foundation in understanding complex social and political issues, which informs her work in marketing and media strategy.