Maira Garcia
About Maira Garcia
Maira Garcia is a Digital News Editor for the Culture department at The New York Times, where she oversees digital promotion and analyzes audience data. She has a background in Mass Communication and has held various editorial roles, including positions at Austin American-Statesman and Viacom.
Current Role at The New York Times
Maira Garcia serves as the Digital News Editor for the Culture department at The New York Times. In this role, she oversees the digital promotion of daily news, features, and special projects. She acts as a liaison to the newsdesk, coordinating the promotion of content across the homepage, mobile platforms, and social media. Additionally, she analyzes audience data to refine strategies for both on-platform and off-platform engagement, ensuring that the content reaches its intended audience effectively.
Previous Experience in Journalism
Before joining The New York Times, Maira Garcia worked as a Social Media Editor at the Austin American-Statesman from 2010 to 2012. In this position, she managed the newspaper's social media presence and engagement strategies. She also contributed to the Choose or Lose Street Team at Viacom in 2008, where she was involved in promoting voter engagement initiatives. Her early career included a role as a Graduate Assistant at Texas State University during her studies.
Educational Background
Maira Garcia holds a Master of Arts in Mass Communication from Texas State University, where she studied from 2008 to 2009. Prior to that, she earned a Bachelor of Arts in Mass Communication and Political Science from the same institution, completing her undergraduate studies from 2004 to 2007. Her academic background provided her with a solid foundation in communication strategies and media practices.
Teaching Experience
Maira Garcia has experience in academia, having served as a Part-Time Lecturer at Rutgers University from 2015 to 2016. In this role, she contributed to the educational development of students in the field of communication. Her teaching experience complements her practical work in journalism and digital media.
Technical Skills and Contributions
In her role at The New York Times, Maira Garcia has utilized her technical skills to design the front page of nytimes.com using HTML, CSS, and JavaScript. She has also crafted notification language for the mobile audience, enhancing user engagement through effective communication strategies. Her technical expertise supports her editorial responsibilities and contributes to the overall digital strategy of the publication.