Mary Katharine Phillips
About Mary Katharine Phillips
Mary Katharine Phillips is a Senior Product Marketing Manager at The New York Times, where she has worked since 2024. She has a Master's degree in International Business and Economics from KU Leuven and has held various roles in media and marketing, including at The Wall Street Journal and Twipe.
Current Role at The New York Times
Mary Katharine Phillips serves as the Senior Product Marketing Manager at The New York Times, a position she has held since 2024. In this role, she focuses on product marketing strategies that enhance subscriber engagement and retention. Her expertise in the field contributes to the ongoing development of innovative marketing initiatives within the organization.
Previous Experience at The Wall Street Journal
Prior to her current role, Phillips worked at The Wall Street Journal as the Associate Director of Engagement, specializing in Subscriber Lifecycle Strategy from 2021 to 2024. During her tenure, she led the first-ever marketing SMS campaign for the publication and was recognized as a Rising Star in News Media by the International News Media Association (INMA) for her contributions.
Educational Background
Mary Katharine Phillips holds a Master's degree in International Business and Economics from KU Leuven. She also earned a Bachelor's degree in International Affairs from Vesalius College. Her academic background provides a strong foundation for her career in marketing and media innovation.
Speaking Engagements and Industry Recognition
Phillips has been invited to speak at prominent industry events, including SXSW and the Online News Association Conference. Her insights and research have been featured by leading industry outlets such as Nieman Lab and Digiday, showcasing her influence in the field of media and marketing.
Career Progression and Achievements
Before her roles at The Wall Street Journal and The New York Times, Phillips worked at Twipe as the Team Lead for Media Innovation from 2017 to 2021, where she grew a weekly newsletter on the future of news to over 35,000 subscribers. She also served as Community Manager at Manyguide from 2015 to 2017, further developing her skills in engagement and marketing.