Matt Kaiser
About Matt Kaiser
Matt Kaiser serves as a Senior Brand Writer and occasional Brand Strategist at The New York Times, where he has worked since 2015. He has extensive experience in branding and copywriting, having previously held positions at NPR, Arnold Worldwide, Hill Holliday, and Connelly Partners.
Work at The New York Times
Matt Kaiser has served as a Senior Brand Writer and occasional Brand Strategist at The New York Times since 2015. In this role, he has contributed to significant projects, including the global rebranding of The New York Times International Edition. He has also guided the pivot to award-winning virtual events, enhancing the brand's presence in digital formats. Additionally, he has been involved in positioning The New York Times brand for the educational market and contributed to the relaunch of The Times Center.
Previous Experience in Advertising and Copywriting
Prior to his tenure at The New York Times, Matt Kaiser worked in various capacities within the advertising and copywriting sectors. He was a Freelance Copywriter at NPR from 2013 to 2014. His earlier roles include Senior Copywriter at Arnold Worldwide from 2005 to 2010, and Copywriter at Hill Holliday from 2002 to 2005. He also served as Associate Creative Director at Connelly Partners from 2010 to 2015, where he developed creative strategies and campaigns.
Freelance Work and Brand Strategy
From 2015 to 2021, Matt Kaiser operated as a Freelance Creative Director, Copywriter, and Brand Strategist in the Greater Boston Area. During this period, he provided strategic guidance and creative direction for various clients, leveraging his extensive experience in branding and communication to deliver impactful messaging.
Education and Expertise
Matt Kaiser earned a Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication from Syracuse University, where he studied from 1996 to 2000. His educational background has equipped him with a strong foundation in communication strategies, which he has applied throughout his career in branding and copywriting.