Melody Song
About Melody Song
Melody Song is a Senior Manager of Data & Insights in Growth at The New York Times, where she has worked since 2023. With over seven years of experience in digital media and analytics, she has held various roles across notable organizations, including Blue State and Digitas North America.
Work at The New York Times
Melody Song currently serves as Senior Manager, Data & Insights, Growth at The New York Times, a position she has held since 2023. In this role, she focuses on leveraging data to drive growth initiatives within the organization. Prior to this, she worked as Manager, Data & Insights, Platforms from 2021 to 2022, where she contributed to data-driven decision-making processes. Her tenure at The New York Times spans two years, during which she has played a key role in enhancing the company's data capabilities.
Education and Expertise
Melody Song holds a Bachelor of Arts degree from Northwestern University, where she studied Economics, Political Science, and obtained a Certificate in Integrated Marketing Communications from 2012 to 2016. She is currently pursuing a Master's degree in Data Science & Engineering at UC San Diego Jacobs School of Engineering, expected to complete in 2024. Additionally, she earned a Certificate in Data Science from General Assembly in 2019. Her educational background equips her with a strong foundation in data analysis and marketing.
Background in Data Analysis
Melody Song has over seven years of experience in various roles related to data analysis and insights. She began her career as an Account Management Intern at Digitas North America in 2015. She then progressed through several positions at Digitas, including Analyst, Data & Analysis, and Senior Analyst, Data & Analysis, from 2016 to 2019. She also worked as an Analyst at Blue State from 2019 to 2021, where she further developed her analytical skills. Her diverse background includes experience in digital media, advertising, and non-profit sectors.
Internship Experience
Melody Song has gained valuable experience through various internships. In 2014, she served as a Digital Marketing Intern at Samsung Mobile USA for two months, where she was involved in marketing initiatives. Earlier, she completed a two-month internship as an Account Management Intern at Digitas North America in 2015. These internships provided her with practical skills and insights into the marketing and advertising industries.
Passion for Social Impact
Melody Song is passionate about working with mission-driven organizations to create positive social impact. Her career choices reflect a commitment to leveraging data and insights to support causes that align with her values. This dedication is evident in her roles across various sectors, including non-profit and fundraising, where she aims to make a meaningful difference through her work.