Michaela Román
About Michaela Román
Michaela Román serves as the Social Media Editor at The New York Times, a position she has held since 2022. With a background in audience engagement and digital strategy, she has worked with various news organizations, enhancing their social media presence and community interaction.
Work at The New York Times
Michaela Román has served as the Social Media Editor at The New York Times since 2022. In this role, she focuses on leading social media strategy for the publication, emphasizing audience engagement and growth metrics. Her work involves collaborating with journalists to optimize content tailored for specific audiences across various social media platforms.
Previous Experience in Media
Before joining The New York Times, Michaela Román held several positions in the media industry. She worked at Katie Couric Media as an Associate in Audience & Digital Strategy from 2021 to 2022. Additionally, she served as an Online News Producer at the San Francisco Chronicle for eight months in 2022. Her experience also includes roles as a Social Media Coordinator at Okayplayer and as an Engagement Producer at THE CITY NY.
Educational Background
Michaela Román holds a Bachelor’s Degree with a double major in Digital Media Production and Multimedia Journalism from The University of Texas at El Paso, where she studied from 2013 to 2018. She furthered her education by obtaining a Master’s degree in Social Journalism with a focus on Engagement Journalism from the Craig Newmark Graduate School of Journalism at CUNY, completing her studies in 2020.
Skills and Specializations
Michaela Román specializes in community engagement and crowdsourcing, which she utilizes to enhance newsroom strategies. Her background as a photojournalist has informed her approach to audience development and social media roles. She has experience in leading social media strategies for major news platforms, focusing on metrics that drive audience growth and engagement.