Natasha Gerdau Spector
About Natasha Gerdau Spector
Natasha Gerdau Spector is the Associate Advertising Director for Entertainment at The New York Times, where she has worked since 2021. With a background in marketing and business development, she has held various roles in the entertainment industry, including positions at MGM Studios, Variety, and Under Armour.
Current Role at The New York Times
Natasha Gerdau Spector serves as the Associate Advertising Director for Entertainment at The New York Times. In this role, she drives revenue through innovative advertising and business partnerships. Her work encompasses a variety of products, including digital media, podcasts, custom content, print, and events. She has been in this position since 2021 and continues to manage significant advertising partnerships with major entertainment clients.
Previous Experience at The New York Times
Prior to her current role, Natasha held multiple positions at The New York Times. She worked as an Account Executive in Entertainment from 2016 to 2018 and later served as Client Lead for Studio & Entertainment from 2018 to 2021. In these roles, she focused on developing advertising strategies and managing client relationships within the entertainment sector.
Experience at Variety
Natasha Gerdau Spector worked at Variety for ten years, from 2005 to 2015, as a Senior Account Executive in Business Development for the West Coast Digital division. During her tenure, she contributed to the growth of digital advertising initiatives and established key partnerships within the entertainment industry.
Internship at MGM Studios
Natasha began her career with an internship at MGM Studios, where she worked in International Marketing from 2004 to 2005. This nine-month experience in the Greater Los Angeles Area provided her with foundational knowledge in marketing within the entertainment sector.
Educational Background
Natasha Gerdau Spector studied at California Lutheran University, where she earned a Bachelor of Science degree in Marketing Communications and English. Her studies spanned from 2001 to 2005, equipping her with essential skills for her career in advertising and marketing.