Nicole Marie Rincon
About Nicole Marie Rincon
Nicole Marie Rincon serves as the Design Director at T Brand, part of The New York Times, where she has worked since 2020. With a background in graphic design and experience collaborating with notable clients, she focuses on visual systems and strategic brand-building.
Work at The New York Times
Nicole Marie Rincon has been serving as the Design Director for T Brand at The New York Times since 2020. In this role, she focuses on creating visual systems and strategic brand-building. Prior to her current position, she held the title of Senior Art Director for T Brand from 2019 to 2020 and Art Director for T Brand from 2018 to 2019. Her tenure at The New York Times spans over four years, contributing significantly to the design and branding efforts within the organization.
Education and Expertise
Nicole Marie Rincon studied Graphic Design at the School of Visual Arts, completing a Continuing Education program from 2009 to 2011. She also holds a Bachelor of Fine Arts (BFA) in Fine Arts from The University of Connecticut, where she studied from 2005 to 2009. Her educational background has equipped her with a strong foundation in design principles, which she applies in her work, specializing in illustration and editorial content.
Background in Graphic Design
Before joining The New York Times, Nicole worked at Column Five as a Graphic Designer from 2010 to 2016. During her time there, she progressed to the role of Art Director from 2014 to 2017. Her experience at Column Five involved collaborating with various clients and developing visual content that aligns with brand strategies. Additionally, she served as a teaching assistant for E. Genevieve Williams at the School of Visual Arts from 2009 to 2010.
Collaborations with High-Profile Clients
Throughout her career, Nicole Marie Rincon has collaborated with notable clients including Google, Nike, Paypal, Cartier, Dropbox, Facebook, Spotify, and NBC. These collaborations highlight her ability to engage with high-profile brands and contribute to impactful design projects. Her work emphasizes a solutions-based mindset, aiming to address design challenges effectively and enhance user experiences.
Design Philosophy and Approach
Nicole approaches design challenges with a focus on creativity and curiosity. She aims to develop visual systems that not only meet client needs but also make people's lives easier. Her strategic brand-building efforts reflect a commitment to creating meaningful and effective design solutions. This philosophy guides her work across various projects and collaborations.