Nicole Ogoff
About Nicole Ogoff
Nicole Ogoff serves as the Managing Director of T Brand Special Projects at The New York Times and the US Head of Connected Stories at Edelman, where she focuses on brand building in digital environments. With extensive experience in marketing and account management, she specializes in participatory storytelling and innovative business strategies.
Current Role at The New York Times
Nicole Ogoff serves as the Managing Director of T Brand Special Projects at The New York Times. She has held this position since 2019 and operates within the Greater New York City Area. In this role, she focuses on enhancing brand storytelling and developing innovative marketing strategies that align with the evolving digital landscape.
Current Role at Edelman
Since 2021, Nicole Ogoff has been the Managing Director and US Head of Connected Stories at Edelman. In this capacity, she leads initiatives that connect brands with audiences through effective storytelling and digital engagement strategies. Her work emphasizes the importance of adapting to fast-paced digital environments.
Professional Experience
Nicole Ogoff has a diverse professional background, having worked in various roles across multiple organizations. She was the Digital Account Director at Havas from 2010 to 2011 and served as the Vice President of Marketing Services at Story Worldwide from 2013 to 2015. Additionally, she held positions at Magnani Caruso Dutton and T3, where she focused on digital account management.
Expertise in Storytelling
Nicole Ogoff specializes in participatory storytelling, which engages audiences in the narrative process. She partners with global brand clients to enhance their storytelling capabilities, ensuring that brands can effectively communicate their messages in a 'feed-first' world. Her expertise extends to creating profitable business strategies through innovative ideas.
Education and Qualifications
Nicole Ogoff studied at Emory University - Goizueta Business School, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Management. Her educational background provides a strong foundation for her career in marketing and brand management.