Nikki Larson
About Nikki Larson
Nikki Larson is a Product Manager II specializing in Growth Messaging at The New York Times, where she has worked since 2023. With a background in managing growth messaging strategies and customer engagement platforms, she has previously held various roles at IBM and ITG.
Work at The New York Times
Nikki Larson currently serves as Product Manager II, Growth Messaging at The New York Times, a position she has held since 2023. In this role, she manages growth messaging strategies and oversees the onsite messaging platform that enhances the customer journey on both The New York Times and NYT Cooking sites. Prior to this role, she worked as Program Manager, Delivery Engineering from 2021 to 2023, contributing to various initiatives aimed at improving product delivery and user experience.
Experience at IBM
Nikki Larson has extensive experience working at IBM, where she held multiple roles. From 2019 to 2021, she served as Sr Project Manager in Development Transformation, focusing on project management and development strategies. Additionally, she worked in Global Partnerships for Watson Health from 2017 to 2018. In 2019, she also took on the role of Project Manager for Global Product and AI Development, where she contributed to AI-driven projects for nine months.
Education and Expertise
Nikki Larson studied at Princeton University, where she earned a Bachelor of Arts (B.A.) in Politics from 2012 to 2016. Her educational background provides her with a solid foundation in analytical thinking and strategic planning. She also attended Edina Senior High School from 2008 to 2012, where she completed her secondary education.
Background in Digital Engagement
Nikki Larson has a background in overseeing platforms that integrate customer engagement across multiple digital properties. Her experience includes managing growth messaging strategies at major publications, which has equipped her with the skills to enhance user engagement and improve customer journeys in digital environments.
Internship Experience
In 2015, Nikki Larson gained early professional experience as a Product Management Intern at ITG in New York, NY. This internship allowed her to develop foundational skills in product management and provided insights into the operational aspects of managing digital products.