Nina Lassam
About Nina Lassam
Nina Lassam serves as the Vice President of Business and Growth for Audio at The New York Times, a position she has held since 2023. She has extensive experience in media and marketing, having previously worked in various roles at The New York Times and other organizations.
Current Role at The New York Times
Nina Lassam serves as the Vice President of Business and Growth for Audio at The New York Times. She has held this position since 2023. In this role, she focuses on developing strategies to enhance the audio segment of the business, driving growth and innovation within the company's audio offerings.
Previous Experience at The New York Times
Lassam has extensive experience at The New York Times, having worked in various roles over several years. She served as Vice President of Audio from 2020 to 2023, where she was responsible for overseeing audio content and initiatives. Prior to that, she held the position of Executive Director of Ad Innovation from 2019 to 2020 and worked as Deputy of Mobile Product from 2015 to 2016. Additionally, she was a Senior Director from 2017 to 2018.
Marketing Experience at Open Road Integrated Media Inc.
Before her tenure at The New York Times, Nina Lassam worked as a Senior Marketing Manager at Open Road Integrated Media Inc. from 2012 to 2015. In this role, she contributed to marketing strategies and initiatives aimed at promoting digital content and enhancing audience engagement.
Educational Background
Nina Lassam has a strong academic background. She earned a Bachelor of Arts in English from the University of King's College between 2003 and 2007. She furthered her education by obtaining a Master of Arts in English from the University of Toronto from 2008 to 2009. Additionally, she completed her Master of Business Administration (MBA) at NYU Stern School of Business from 2013 to 2015. In 2017, she was a Visiting Fellow at Harvard University's Nieman Foundation.
Early Career at Wattpad and Ceryx Inc.
Nina Lassam began her career in content and marketing roles. She worked at Wattpad as part of the Content Partnerships team from 2010 to 2012, where she focused on building relationships and partnerships within the content ecosystem. Earlier, she was a Marketing Coordinator at Ceryx Inc. from 2009 to 2010, contributing to marketing efforts and initiatives.