Olivia Grow
About Olivia Grow
Olivia Grow serves as the Associate Strategy Director at T Brand Studio, where she leads innovative marketing programs for luxury brands. With a background in advertising and marketing communications, she has held various strategic roles at The New York Times and other notable firms.
Current Role at The New York Times
Olivia Grow serves as the Associate Strategy Director at T Brand Studio, a position she has held since 2019. In this role, she collaborates with the Head of Industry to shape the go-to-market strategy for luxury and lifestyle businesses. Grow leads the development of innovative marketing programs for high-profile clients, including Chanel, Cartier, and Louis Vuitton. Her responsibilities also include serving as a trusted consultant to executive stakeholders, utilizing her strategic thinking and marketing expertise.
Previous Experience in Media Planning
Prior to her current role, Olivia Grow gained valuable experience in media planning. She worked at Mindshare as an Associate Media Planner from 2014 to 2015 in New York. Following that, she served as an Integrated Media Planner at Carat from 2015 to 2016. Her early career also included a position as a Global Digital Account Management Intern at Young & Rubicam Group in 2013 and a Strategy Planning Intern at J. Walter Thompson Shanghai in the same year.
Education and Expertise
Olivia Grow studied at the Fashion Institute of Technology, where she earned a Bachelor of Science (B.S.) degree in Advertising and Marketing Communications from 2010 to 2013. Her educational background provides a strong foundation for her career in marketing and strategy, particularly in the luxury sector.
Mentorship and Team Collaboration
At T Brand Studio, Olivia Grow actively mentors team members, fostering a collaborative environment. She focuses on transforming audience insights into strategic marketing programs, which enhances the team's ability to deliver effective solutions for global luxury brands. Her leadership in mentoring contributes to the professional development of her colleagues.