Patrick Chew
About Patrick Chew
Patrick Chew serves as the Editor for APAC at T Brand Studio International, where he oversees creative direction and content production. With over a decade of experience in digital and print media, he has held various editorial roles at notable publications, including The New York Times and ELLE Singapore.
Current Role at The New York Times
Patrick Chew serves as the Editor for APAC at T Brand Studio International, a division of The New York Times. In this role, he contributes to the creative direction and content production for the Asia-Pacific region within the branded content unit. His responsibilities include developing and executing content strategies tailored to various industries, including luxury goods, automotive, and healthcare.
Previous Experience in Digital Media
Chew has extensive experience in digital media, having held several key positions. He worked as Digital Director at T: The New York Times Style Magazine Singapore for 10 months in 2019 and as Digital Director at ELLE Singapore for the same duration in 2019. Additionally, he served as Digital Editor at T: The New York Times Style Magazine Singapore from 2016 to 2018 and as Web Editor at Esquire Singapore in 2016.
Background in Journalism and Content Creation
Chew has over a decade of experience in content creation and brand management across print and online publications. He held roles as Senior Writer and Writer at AUGUSTMAN Singapore from 2012 to 2015 and 2009 to 2010, respectively. He also worked as Features Editor at Men's Folio from 2015 to 2016. His diverse background includes contributions to various media outlets, enhancing his expertise in the field.
Education and Qualifications
Patrick Chew studied at RMIT University, where he earned a Bachelor of Communication (Professional Communication) with Distinction. He also attended Hyper Island, achieving a qualification in Digital Marketing. Additionally, he completed a Diploma in Mass Communication (Journalism) at the School of Film & Media Studies, Ngee Ann Polytechnic. His educational background supports his extensive career in media and communication.
Role in E-Commerce and Content Strategy
Chew played a significant role in the e-commerce product and merchant onboarding process at Pelago, a travel tech venture, where he served as Content Lead from 2020 to 2021. His experience in developing content strategies for various industries has equipped him with the skills necessary to navigate the evolving landscape of digital content and marketing.