R.A. Lisner
About R.A. Lisner
R.A. Lisner is a Custom Insights Manager at The New York Times, where he has worked since 2020. He specializes in conducting custom ad effectiveness research and supports various teams by managing the research life cycle and disseminating findings.
Work at The New York Times
R.A. Lisner has been serving as the Custom Insights Manager at The New York Times since 2020. In this role, he independently conducts custom ad effectiveness research across all verticals of the organization. His work focuses on generating actionable insights for clients, which supports various teams including sales, campaign managers, and strategy. He plays a crucial role in creating a feedback loop across departments, ensuring that research findings are effectively disseminated to key stakeholders.
Previous Experience in Research and Analysis
Prior to his current position, R.A. Lisner gained extensive experience in research and analysis across several prestigious institutions. He worked as a Senior Research Assistant at Rutgers University from 2013 to 2016, and held roles at Harvard University, Cornell University, Princeton University, and New York University as a Research Assistant. Additionally, he served as a Quantitative User Experience Analyst at AnswerLab and as a Research Analyst at Condé Nast, further enhancing his expertise in research methodologies.
Education and Expertise
R.A. Lisner earned a Bachelor’s Degree in Psychology and Philosophy from Rutgers University, where he studied from 2012 to 2016. His academic background provides a strong foundation for his work in research and insights. The combination of his educational qualifications and practical experience in various research roles contributes to his expertise in understanding audience behavior and ad effectiveness.
Research Management Skills
In his current role and previous positions, R.A. Lisner has managed all aspects of the research life cycle. This includes conducting panel-based research to investigate the preferences and behaviors of New York Times readers. His ability to disseminate research findings both internally and externally has been instrumental in supporting business development efforts and contributing to the success of various campaigns.