Raquel Bubar
About Raquel Bubar
Raquel Bubar serves as the Managing Director of T Brand Studio International at The New York Times, where she has built a reputation for high-quality branded content and led creative operations in Europe and Asia. With a background in history and psychology, she has extensive experience in advertising and has spoken at various international events.
Current Role at The New York Times
Raquel Bubar serves as the Managing Director of T Brand Studio International at The New York Times, a position she has held since 2021. In this role, she is responsible for overseeing the studio's operations and ensuring the delivery of high-quality branded content. Bubar has played a significant role in building the studio's reputation, achieving international recognition for various campaigns with prominent brands. Her leadership focuses on enhancing the digital footprint of brands and reaching key audiences globally.
Previous Experience at The New York Times
Bubar's tenure at The New York Times began in 2015, where she initially worked as a Producer for T Brand Studio. She transitioned to Director of T Brand Studio International in 2016, a role she held until 2019. During this time, she relocated to London and led the launch of creative operations for the studio in Europe and Asia. Following her directorship, she served as Executive Director from 2019 to 2021, further contributing to the studio's growth and success.
Background in Public Relations
Before joining The New York Times, Raquel Bubar worked at Edelman, where she held various positions from 2010 to 2015, including Senior Account Executive and Account Executive. Her experience in public relations provided her with a strong foundation in managing client relationships and executing strategic communications. Additionally, she worked at Sony Pictures Entertainment in Public Policy & Government Affairs, contributing to her diverse professional background.
Education and Expertise
Bubar holds a Master of Arts in History of International Relations from The London School of Economics and Political Science (LSE), which she completed in 2010. She also earned a Bachelor of Arts in History and Psychology from Brandeis University in 2009. Her academic background supports her expertise in understanding global markets and cultural dynamics, which she applies in her current role.
Speaking Engagements and Industry Involvement
Raquel Bubar has participated as a speaker at various international events, including IAA-U.K., IAB-Madrid, City Nation Place, nextMedia.Hamburg, and VideoWeek London. Her involvement in these events highlights her expertise in branded content and advertising. Additionally, she has served as a judge and co-chair for the World Media Awards and Native Advertising Awards, reflecting her influence in the industry.