Raquel Norman Hamias
About Raquel Norman Hamias
Raquel Norman Hamias serves as the Director of User Insights for NYT Cooking at The New York Times, a position she has held since 2023. With a background in marketing and user research, she has previously worked in various roles at The New York Times and Condé Nast, contributing to insights and brand strategy.
Work at The New York Times
Raquel Norman Hamias currently serves as the Director of User Insights for NYT Cooking at The New York Times, a position she has held since 2023. In addition to her role at NYT Cooking, she has also been the Director of User Insights for Wirecutter since 2022. Prior to these roles, she worked as the Research Lead for Wirecutter from 2021 to 2022. Her experience at The New York Times spans multiple departments, focusing on enhancing user insights and research methodologies.
Education and Expertise
Raquel Norman Hamias earned a Bachelor of Science in Management (BSM) with a focus on Marketing from Tulane University's A.B. Freeman School of Business, completing her studies from 2006 to 2010. She is currently expanding her knowledge in Behavioral Economics through coursework at Harvard Extension School, which she is expected to complete in 2024. Her educational background supports her expertise in user insights and research.
Background
Before joining The New York Times, Raquel held various positions in the field of insights and strategy. She worked at Condé Nast as a Senior Manager of Custom Insights from 2018 to 2019, and previously served as the Manager of Custom Insights and UX Research Lead & Associate Director of Brand Strategy at the same company. Her early career included roles at DB5 and ACS Advertising, where she focused on brand strategy and social media listening.
Professional Experience
Raquel Norman Hamias has extensive experience in user insights and brand strategy. She worked at DB5 in various capacities, including Senior Brand Strategist and Project Catalyst, from 2013 to 2017. Her role at ACS Advertising as a Social Media Listening Specialist in 2011 provided her with foundational skills in audience engagement and analysis. This diverse professional background has equipped her with a comprehensive understanding of user behavior and market trends.