Reno Ong
About Reno Ong
Reno Ong serves as the Regional Director of Advertising for Southeast Asia at The New York Times, a position he has held since 2020. He has a diverse background in digital strategy, copy editing, and audience engagement, with previous roles at Legends, Time Magazine, and Aplus.
Work at The New York Times
Reno Ong has served as the Regional Director of Advertising for Southeast Asia at The New York Times since 2020. In this role, he identifies opportunities to develop compelling branded content across the organization's ecosystem. He oversees T Brand Studio's pre-sale strategy and client outreach in the Asia-Pacific region, contributing to the growth and engagement of advertising initiatives in this market.
Previous Experience in Digital Strategy
Before joining The New York Times, Reno Ong worked at Legends as the Director of Digital Strategy from 2015 to 2017. His responsibilities included developing and implementing digital strategies to enhance brand presence and audience engagement. This role allowed him to gain significant experience in the digital advertising landscape.
Background in Journalism
Reno Ong has a diverse background in journalism, having worked at Time Magazine as both an International Homepage and Audience-engagement Editor from 2014 to 2015 and as a Copy Editor from 2012 to 2014. Additionally, he served as a Copy Editor and Reporter at Aplus in Denmark for seven months in 2011. His experience in various editorial roles has equipped him with a strong foundation in content creation and audience engagement.
Educational Qualifications
Reno Ong studied English Literature at the University of California, Los Angeles, where he earned a Bachelor of Arts degree from 2006 to 2010. He also attended Xavier School, which contributed to his academic and professional development. His education has played a significant role in shaping his career in communications and advertising.
Early Career in Communications
Reno Ong began his career in communications at Cause, where he served as the Director of Communications from 2010 to 2011. He also worked as a Copy Editor at the Orange County Register from 2010 to 2011. These early roles provided him with essential skills in communication and editorial processes, laying the groundwork for his future positions in the industry.