Rhonda M.
About Rhonda M.
Rhonda M. serves as the Editor of T Brand at The New York Times, a position she has held since 2020. With extensive experience in journalism and editorial management, she has developed innovative storytelling concepts and collaborated with major clients to produce successful branded content campaigns.
Work at The New York Times
Rhonda M. has held multiple roles at The New York Times since 2018. She currently serves as Editor for T Brand, a position she has held since 2020. Prior to this role, she worked as a Copy Chief for T Brand starting in 2019. Her earlier tenure at the organization included positions as a Copyeditor from 2018 to 2020 and as a Staff Editor from 2014 to 2017. Rhonda has contributed to the development of branded content campaigns and has worked closely with clients to ensure diverse narratives.
Education and Expertise
Rhonda M. studied at San Francisco State University, focusing on coursework in Journalism. Her educational background has equipped her with the skills necessary for her roles in editorial and content management. Rhonda's expertise encompasses various aspects of editorial direction, client engagement, and campaign management, particularly in the context of branded content.
Background in Journalism
Rhonda M. has a diverse background in journalism, having worked in various capacities across multiple organizations. She served as a News Editor at the Los Angeles Times for one year in 1998-1999. Additionally, she worked at Gannett | USA TODAY NETWORK as a Wire Copy Editor from 2012 to 2014 and held multiple roles at the Orange County Register from 1999 to 2007, including Wire Editor/Web Producer and Weekend Section Supervisor.
Achievements in Branded Content
Rhonda M. has developed a unique animated storytelling concept aimed at promoting vaccine manufacturing and distribution efforts for Emergent. She has successfully managed numerous branded content campaigns, achieving nearly 90% of these campaigns exceeding pageview benchmarks. Rhonda has collaborated with Fortune 500 clients, including Mastercard, Visa, and Unilever, to set and execute editorial direction, completing over 25 campaigns annually.
Client Engagement and Management
In her current role, Rhonda M. engages with clients across various industries, including pharmaceuticals, technology, and financial services. She conducts interviews with subject matter experts and maintains a roster of freelance writers and creatives for branded content projects. Rhonda's management capabilities are evident in her ability to oversee up to seven concurrent campaigns, ensuring timely and effective execution.