Robyn (Green) Roberts
About Robyn (Green) Roberts
Robyn (Green) Roberts is the Director of Monetization at The New York Times, overseeing the Programmatic, Print, and Yield teams. She has extensive experience in digital ad sales and programmatic advertising, having worked at notable companies such as Hulu, Warner Bros. Discovery, and AMC Networks.
Current Role at The New York Times
Robyn Roberts currently serves as the Director of Monetization at The New York Times. She has held this position since 2023, overseeing the Programmatic, Print, and Yield teams within the Revenue & Advertising Operations department. Her role focuses on enhancing revenue strategies and optimizing advertising operations.
Previous Experience at The New York Times
Prior to her current role, Robyn worked at The New York Times as the Director of Programmatic Advertising from 2021 to 2023. In this capacity, she was responsible for managing programmatic advertising strategies and initiatives, contributing to the organization's digital ad sales efforts.
Professional Background in Advertising
Robyn has extensive experience in digital ad sales and programmatic advertising. She worked at Hulu as a Digital Ad Sales professional from 2017 to 2019, where she developed skills in digital marketing strategies. Additionally, she served as the Programmatic Partnership Manager at Warner Bros. Discovery from 2019 to 2021, further enhancing her expertise in programmatic advertising.
Education and Academic Background
Robyn studied at Smith College and the University of Michigan, where she gained a background in social media marketing. Her academic experience has contributed to her understanding of marketing strategies and digital communications.
Career Timeline
Robyn's career includes various roles in the advertising sector. She began her professional journey at AMC Networks in 2016, focusing on AMC & Sundance Ad Sales. After that, she transitioned to the University of Michigan for a year in social media marketing before moving to Hulu and then to Warner Bros. Discovery, culminating in her current position at The New York Times.