Sam Reitzes
About Sam Reitzes
Sam Reitzes serves as the Research Lead at The Athletic, where he focuses on understanding user needs and behaviors to inform strategies. He has held various research and strategy roles across multiple organizations, including now what, frog, and the Philadelphia Water Department.
Current Role at The Athletic
Sam Reitzes serves as the Research Lead at The Athletic, a position he has held since 2023. In this role, he focuses on uncovering and understanding the needs, motivations, and behaviors of users. His work involves translating these insights into actionable strategies that inform content and product development.
Previous Experience at Now What
Reitzes worked at Now What from 2015 to 2021, where he held multiple positions. He began as an Associate Strategist for two years, followed by a role as a Strategist for one year, and then advanced to Senior Strategist for three years. His work involved developing strategies that impacted product and brand initiatives.
Educational Background
Reitzes studied at Tufts University, where he earned a Bachelor of Arts in Anthropology from 2011 to 2015. He also attended the School for International Training, focusing on Vietnam during the Spring of 2014. Prior to that, he completed his high school education at Julia R. Masterman High School from 2007 to 2011.
Internship Experience
Reitzes gained early experience as a Public Outreach Team Intern at the Philadelphia Water Department in 2012, where he worked for three months. He also completed an internship as a Research and Analysis Intern at Protobrand in 2014 for two months, contributing to research projects.
Expertise in Research Methodologies
Reitzes specializes in journey mapping and deliverable creation, which are core competencies in his research work. He has led both domestic and international research projects, employing qualitative and quantitative methodologies to impact product and brand strategies across various industries.