Samantha Felix
About Samantha Felix
Samantha Felix serves as the Head of Audience at The New York Times, a position she has held since 2022. With extensive experience in audience strategy and business development, she has previously worked at organizations such as Mic, Facebook, and Thrive Global.
Current Role at The New York Times
Samantha Felix serves as the Head of Audience at The New York Times, a position she has held since 2022. In this role, she focuses on audience engagement and strategy, leveraging her extensive background in audience development. Her experience in this capacity is informed by her previous roles in similar positions, allowing her to implement effective strategies to enhance audience interaction and growth.
Previous Experience in Audience Development
Before her current position, Samantha Felix worked at Mic as the Head of Audience and Senior Editorial Director for eight months in 2016. She also served as the Director of Audience and Platforms at The New York Times from 2017 to 2020, where she contributed to audience strategy and engagement initiatives. Her experience includes a role at Thrive Global as Head of Audience and Analytics, where she focused on audience insights and analytics.
Education and Academic Background
Samantha Felix holds a Master of Arts in Comparative Literature from Chapman University. She also completed a Graduate Certificate in Journalism at New York University. Her undergraduate studies at Chapman University included a Bachelor of Arts in English Literature and Cultural Studies. This academic background provides her with a strong foundation in both literature and media.
Skills in Audience and Content Strategy
Samantha Felix possesses skills in integrating product, audience, and content strategy to improve business outcomes. She has demonstrated her ability to lead complex, strategic commercial deals and business development initiatives. Her experience spans editorial, product, and marketing teams, enabling her to drive effective audience and content strategies across various platforms.
Career Progression and Notable Roles
Samantha Felix's career includes significant roles at various organizations. She worked at Facebook in Brand Strategy from 2020 to 2021 and held the position of Managing Editor, Social at Thrillist from 2015 to 2016. Additionally, she was a Reporting Intern at Business Insider, focusing on Advertising and Tech. Her diverse experiences contribute to her expertise in audience engagement and strategy.