Sarah Kunze
About Sarah Kunze
Sarah Kunze is a Senior Programmatic Analyst at The New York Times, where she has worked since 2022. She has a background in digital analytics and has held various roles in the media industry, including positions at CNBC and NBC Sports Group.
Current Role at The New York Times
Sarah Kunze serves as a Senior Programmatic Analyst at The New York Times, a position she has held since 2022. In this role, she utilizes her expertise in programmatic advertising to enhance the company's digital advertising strategies. Her responsibilities include analyzing data and optimizing advertising performance across various platforms.
Previous Experience at The New York Times
Prior to her current role, Sarah worked as a Programmatic Analyst at The New York Times from 2020 to 2022. During this time, she focused on programmatic advertising initiatives, contributing to the development and execution of data-driven strategies that supported the organization’s digital revenue goals.
Educational Background in Digital Media and Marketing
Sarah Kunze studied at Penn State University, where she earned a Bachelor's degree in Marketing from 2015 to 2019. She also pursued a Minor in Digital Media Trends & Analytics, starting her studies in 2016. This educational background has equipped her with the knowledge and skills necessary for her career in digital analytics.
Internship Experience in Digital Analytics
Sarah has gained valuable experience through various internships in digital analytics. She worked as a Digital Analytics Intern at CNBC in 2018 for four months, where she contributed to data analysis projects. Additionally, she served as a Marketing Intern at Trifecta Clinical from 2018 to 2019 for six months, further developing her analytical skills.
Skills in Programmatic Advertising and Data Analytics
Sarah possesses strong skills in data aggregation and normalization platforms, which enhance her digital analytics capabilities. She has expertise in utilizing multiple Supply-Side Platforms (SSPs) and advertising exchanges, allowing her to effectively manage programmatic advertising efforts in her current and previous roles.