Shannon Busta Riches, MBA
About Shannon Busta Riches, MBA
Shannon Busta Riches, MBA, is a Senior Manager of Opinion Audio at The New York Times, where she focuses on audience growth and podcast production. She has held various roles in journalism and consulting, including positions at IMAX, CEAT Tyres Limited, and The Globe and Mail.
Current Role at The New York Times
Shannon Busta Riches serves as Senior Manager of Opinion Audio at The New York Times, a position she has held since 2022. In this role, she oversees digital strategy and operations, focusing on audience growth and podcast production. Her responsibilities include stakeholder management and ensuring the effective delivery of audio content within the opinion section.
Previous Experience in Journalism
Prior to her current role, Shannon worked at The New York Times in various capacities. She served as Senior Editor for Opinion Audio from 2021 to 2022 and as Opinion Newsletter Editor from 2020 to 2021. Additionally, she was the Audience Growth Editor for Canada from 2019 to 2020. Her experience also includes a five-year tenure as Video Producer/Editor at The Globe and Mail.
Education and Expertise
Shannon Busta Riches holds a Master of Business Administration (MBA) from Ivey Business School at Western University, which she completed from 2018 to 2020. She also earned a Master of Arts in Journalism from Ryerson University between 2010 and 2012. Her undergraduate studies include a Bachelor of Arts in English Literature from Wilfrid Laurier University, where she studied from 2005 to 2010.
Consulting Experience
In 2019, Shannon worked as a Business Consultant for IMAX in the Toronto area for three months. She also served as an International Expansion Consultant for CEAT Tyres Limited in Mumbai, India, for two months. These roles contributed to her expertise in strategic planning and business development.
Recognition in Journalism
Shannon has been recognized with awards for her contributions to journalism. Her work has demonstrated a commitment to quality and innovation in the field, particularly in audio content and audience engagement.