Simonetta Nieto Cisneros
About Simonetta Nieto Cisneros
Simonetta Nieto Cisneros is the Deputy Managing Editor of Visuals at The New York Times, where she has worked since 2019. She specializes in brand identity systems, art direction, and editorial direction, and has previously held positions at Surface Magazine, Texas Monthly, and Wayfair.
Current Role at The New York Times
Simonetta Nieto Cisneros serves as the Deputy Managing Editor, Visuals at The New York Times since 2019. In this role, she focuses on licensing and branding, contributing to the visual identity of the publication. Her responsibilities include overseeing visual content and ensuring alignment with the newspaper's editorial direction.
Previous Experience in Visual Design
Prior to her current position, Simonetta worked as the Art Director at Surface Magazine from 2016 to 2018. She also held a freelance role as Brand Creative at Wayfair, specifically for DwellStudio, from 2014 to 2016. Earlier in her career, she gained experience as a Design Intern at Texas Monthly in 2011 and worked as a Designer at MPA - The Association of Magazine Media in 2014.
Education and Expertise
Simonetta holds a Bachelor's degree in Journalism with a focus on Copy & Design from The University of Texas at Austin, where she studied from 2008 to 2012. Her expertise includes brand identity systems, art direction, and editorial direction, which she applies in her current and previous roles.
Notable Clients and Projects
Throughout her career, Simonetta has produced work for notable clients including adidas Originals, Blu Dot, MoMA Design Store, 2x4, Rockwell Group, and The Huffington Post. These collaborations highlight her capability in managing high-profile visual projects and brand identities.
Background and Origin
Originally from Piedras Negras, Mexico, Simonetta is now based in Brooklyn, New York. Her diverse background informs her approach to visual design and editorial work, contributing to her unique perspective in the industry.