Sonya Arias
About Sonya Arias
Sonya Arias serves as a Circulation Senior Business Analyst, specializing in marketing plans and financial forecasting. She holds a BA in Economics from The City College of New York and has a background in Liberal Arts from Hostos Community College.
Work at The New York Times
Sonya Arias serves as a Circulation Senior Business Analyst at The New York Times. In this role, she focuses on developing creative assets and financial forecasts that contribute to the annual retention budget and marketing plans. Her responsibilities include providing marketing direction to creative staff, ensuring that the design and copy for billing, renewals, and gift subscription components meet strategic objectives.
Education and Expertise
Sonya Arias holds a Bachelor's degree in Economics from The City College of New York, where she studied from 1992 to 1996. She also completed an Associate's degree in Liberal Arts at Hostos Community College from 1990 to 1992. Her educational background in business management and economics supports her expertise in developing marketing plans that aim to maximize response rates.
Background
Sonya Arias began her academic journey at Hostos Community College, where she earned an Associate's degree in Liberal Arts. She then transferred to The City College of New York, where she completed her Bachelor's degree in Economics. Her educational experiences laid the foundation for her career in business analysis and marketing.
Achievements in Marketing Strategy
In her current position, Sonya Arias has successfully developed marketing plans that focus on maximizing response rates. She has played a key role in enhancing the effectiveness of marketing efforts by providing direction to creative teams, ensuring that the materials produced align with the strategic goals of the organization.