Tom Armstrong
About Tom Armstrong
Tom Armstrong serves as the VP of Global Advertising at The New York Times, a position he has held since 2017. With a background in brand licensing and extensive experience in digital media strategies, he has worked in various leadership roles across notable media companies.
Work at The New York Times
Tom Armstrong has served as the Vice President of Global Advertising at The New York Times since 2017. His role focuses on overseeing advertising strategies and initiatives on a global scale. Based in the London, England Metropolitan Area, he has contributed to the publication's advertising efforts for seven years, adapting to the evolving landscape of digital media and advertising.
Previous Experience in Media and Advertising
Prior to his current position, Armstrong held several key roles in the media industry. He worked at Fairfax Media as Chief Revenue Officer for Australian Metro Publishing from 2014 to 2017. Before that, he was Vice President of Digital Sales International at Viacom International Media Networks from 2011 to 2014. His career also includes experience as Vice President of Commercial & Digital Media at Viacom from 2007 to 2010 and as Affiliate Sales Director at Discovery Networks Europe from 2003 to 2007.
Education and Expertise
Armstrong earned his Master of Business Administration (MBA) from Edinburgh Business School. He also holds a Bachelor of Arts (B.A.) in French & European Studies from the University of East Anglia, which he completed from 1992 to 1996. His educational background supports his specialization in brand licensing and extensive expertise in programmatic trading and native advertising.
Background in Content Distribution
Armstrong has a comprehensive background in content distribution, with significant experience in both OTT and pay TV platforms. His career began at MTV Networks Europe, where he worked as Commercial Operations Manager from 1996 to 2000. This foundation has contributed to his deep understanding of evolving business models in the media industry, particularly in the context of digital transformation.
Skills in Change Management
Armstrong possesses strong skills in change management, having successfully led teams through significant industry transformations driven by new technology. His ability to navigate and implement changes within organizations has been a key aspect of his career, particularly in the fast-paced media environment.