Tom Souhlas
About Tom Souhlas
Tom Souhlas is the Executive Director of Growth Analytics at The New York Times, where he applies analytical methods to enhance business outcomes. He has a diverse background in data science and UX research, having held various roles at Zillow and other organizations.
Current Role at The New York Times
Tom Souhlas serves as the Executive Director of Growth Analytics at The New York Times. He has held this position since 2022, focusing on leveraging analytical methods to drive growth initiatives within the organization. His role involves utilizing data-driven insights to enhance business strategies and improve customer engagement.
Previous Experience at Zillow
Tom Souhlas has extensive experience at Zillow, where he worked in various roles from 2013 to 2022. He began as a Data Scientist from 2013 to 2015, followed by positions as Manager/Senior Manager of Analytics from 2015 to 2018, Director of Data Science (Customer & Marketing Analytics) from 2018 to 2020, and Senior Manager of UX Research from 2020 to 2021. He also served as a Principal Program Manager for a brief period in 2022.
Educational Background
Tom Souhlas studied at The London School of Economics and Political Science (LSE), earning a Master of Science in Environment and Development from 2007 to 2008. He also holds a Bachelor of Arts in Economics and Environmental Studies from Washington University in St. Louis, where he studied from 2001 to 2005. His foundational education includes attending the Illinois Math and Science Academy from 1998 to 2001.
Career Prior to Zillow
Before joining Zillow, Tom Souhlas worked at several organizations. He was an Economist at ECONorthwest from 2009 to 2013, and a Database Administrator at the Carbon Disclosure Project for a brief period in 2008. Additionally, he served as a Research Assistant at SeaWeb from 2006 to 2008.
Professional Interests
Tom Souhlas is interested in using data and storytelling to improve products and enhance business performance. He aims to creatively combine data, context, storytelling, and design to address customer and business challenges, reflecting his commitment to positively contributing to the world through analytical approaches.