Yamani Baker
About Yamani Baker
Yamani Baker serves as a Campaign Manager at The New York Times, where he has worked since 2019. With a diverse background in digital campaign management and advertising, he has held various roles in notable organizations such as New York Daily News and MTV Networks.
Work at The New York Times
Yamani Baker has been serving as a Campaign Manager at The New York Times since 2019. In this role, Baker collaborates with sales teams to develop campaign management strategies tailored to specific advertising categories. Responsibilities include monitoring campaign pacing to optimize performance and addressing any delivery anomalies. Baker's expertise in editing HTML, Javascript, and Flash code within advertisements supports the effective execution of campaigns.
Previous Experience in Digital Campaign Management
Before joining The New York Times, Yamani Baker worked at New York Daily News as a Digital Campaign Manager from 2015 to 2017. In this position, Baker focused on managing digital advertising campaigns. Following this role, Baker served as a Digital Operations Campaign Specialist at New York Magazine from 2017 to 2019, further enhancing skills in campaign management and digital advertising.
Background in Advertising and Media
Yamani Baker's career in advertising and media began with various roles in different organizations. Baker worked at MTV Networks - Comedy Central as a Commercial Operations Specialist from 2007 to 2011. Other notable positions include working as an Ad Trafficker & Billing at Bloomberg LP from 2013 to 2015 and as a Commercial Integration Coordinator at Warner Bros. Entertainment Group for a brief period in 2013.
Education and Expertise
Yamani Baker studied at Marymount Manhattan College, where the focus was on Communication Arts and Media Studies. This educational background laid the foundation for Baker's expertise in digital advertising and campaign management. Skills include resolving billing issues related to advertising campaigns and providing pre-launch demo environments for campaign readiness.
Internship Experience
Yamani Baker gained initial experience through various internships in the media and entertainment industry. Notable internships include positions at Lions Gate Films and Nasty Little Man in 2004, and as an Assistant/Intern at Astralwerks Records in 2005. These early roles contributed to Baker's understanding of the industry and provided valuable insights into campaign operations.