Dr. Debbie Qaqish (Gah Geesh)
About Dr. Debbie Qaqish (Gah Geesh)
Dr. Debbie Qaqish is a Partner and Chief Strategy Officer who coined the term 'revenue marketing' and developed the Marketing Operations Maturity (MOM) model.
Dr. Debbie Qaqish Title and Role
Dr. Debbie Qaqish serves as a Partner and Chief Strategy Officer. Her role involves strategic oversight and leadership responsibilities. She focuses on driving marketing initiatives and aligning them with business objectives.
Dr. Debbie Qaqish's Educational Background
Dr. Debbie Qaqish earned her doctorate in 2019. This academic achievement underscores her commitment to learning and expertise in her field. Her educational background informs her strategic and operational decisions in her professional role.
Dr. Debbie Qaqish Publications and Media
Dr. Debbie Qaqish has a prolific publication record, with over one hundred articles, blogs, podcasts, webinars, and white papers to her name. Her work covers topics including marketing operations and leadership, making substantial contributions to the field.
Author of 'From Backroom to Boardroom'
Dr. Debbie Qaqish is the author of 'From Backroom to Boardroom'. This book addresses the transformation of marketing into a strategic element of business success. It reflects her insights and experience in elevating marketing’s role within organizations.
Coining the Term 'Revenue Marketing'
In 2011, Dr. Debbie Qaqish coined the term 'revenue marketing'. This concept integrates marketing with revenue generation, highlighting the importance of marketing in driving financial performance. It signifies her innovative approach to marketing strategy.
Creator of the Marketing Operations Maturity (MOM) Model
Dr. Debbie Qaqish developed the Marketing Operations Maturity (MOM) model. This framework helps organizations assess and optimize their marketing operations. It contributes to better strategic alignment and operational efficiency in marketing departments.