Dan Hanafin
About Dan Hanafin
Dan Hanafin is a Creative Director at The Pro's Closet, where he has significantly contributed to increasing the company's revenue from $10 million to $100 million over four years. He specializes in brand building and has extensive experience in social media strategies within the cycling industry.
Work at The Pro's Closet
Dan Hanafin has served as the Creative Director at The Pro's Closet since 2018. In this role, he has been instrumental in scaling the company's revenue from $10 million to $100 million over a four-year period. His leadership focuses on creative strategies that leverage data and analytics, ensuring that the creative output aligns with business objectives. Hanafin's expertise in brand building and digital design contributes to the company's growth and market presence within the cycling industry.
Previous Experience in Design
Before joining The Pro's Closet, Dan Hanafin worked as a Design Team Manager at Moxie Sozo from 2012 to 2018. His responsibilities included overseeing design projects and managing creative teams to deliver effective branding solutions. Prior to that, he was self-employed as a Freelance Graphic Designer in Austin, Texas, from 2010 to 2012. This experience provided him with a diverse skill set in design and brand strategy.
Education and Expertise
Dan Hanafin earned a Bachelor of Arts degree in Illustration from the University of Massachusetts Dartmouth, where he studied from 2003 to 2007. His educational background laid the foundation for his career in design and brand development. Hanafin has extensive experience in both organic and paid social media strategies, which enhances his ability to build and extend brands within the cycling industry.
Specialization in Brand Building
Hanafin specializes in brand building, extension, and re-branding, particularly within the cycling sector. His approach combines digital design with e-commerce and re-commerce strategies, allowing him to create impactful branding initiatives. He leads creative teams to produce work that is informed by data, ensuring continuous improvement and alignment with market trends.