Erik Heim
About Erik Heim
Erik Heim serves as the Director of Analytics at The Pro's Closet, where he has worked since 2021. He has extensive experience in product management and analytics, having held various roles at companies such as Craftsy, Roadster, and Bazaarvoice.
Current Role at The Pro's Closet
Erik Heim serves as the Director of Analytics at The Pro's Closet, a position he has held since 2021. His role involves overseeing analytics strategies and initiatives to enhance data-driven decision-making within the organization. Heim has contributed to the development of automated views of advertising spend, return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV) by centralizing data in the data warehouse. He has also played a key role in onboarding a multi-touch attribution vendor to analyze customer journeys for high-consideration products.
Previous Experience at Craftsy
Heim held multiple roles at Craftsy from 2015 to 2020. He began as a Senior Product Manager focused on growth for one year before transitioning to Director of Product Management for 11 months. Following this, he served as Director of Analytics for three years. In these positions, he contributed to product strategy and analytics, enhancing the company's growth and data capabilities.
Professional Background in Analytics
Erik Heim has extensive experience in analytics, having worked in various capacities across different organizations. He was a Senior Manager of Product Analytics at Roadster for seven months and held several positions at Bazaarvoice from 2009 to 2015, including Analytics Manager and Sr. Product Manager, Analytics. His work at these companies involved leading analytics teams and implementing data solutions to drive business insights.
Educational Background
Heim earned a Bachelor of Science degree in Business Administration with a focus on Marketing from Trinity University. This educational foundation has supported his career in analytics and product management, equipping him with the skills necessary to analyze market trends and consumer behavior effectively.
Key Contributions in Data Management
Throughout his career, Erik Heim has made significant contributions to data management and analytics. He collaborated on the implementation of Segment to centralize customer data, which enhanced personalization in the CRM tool, Braze. Additionally, he led the migration of a behavioral analytics platform to Google Analytics 4, integrating data ingestion into Redshift and visualization in Looker Studio.