John Michael (Jay) Bargayo
About John Michael (Jay) Bargayo
John Michael (Jay) Bargayo serves as the Head of Marketing at The Pro's Closet, where he has worked since 2023. He has extensive experience in marketing and analytics, having held various roles at Burton Snowboards and Madison Reed, and holds degrees in Nutrition and Food Sciences from the University of Vermont.
Current Role at The Pro's Closet
John Michael (Jay) Bargayo serves as the Head of Marketing at The Pro's Closet, a position he has held since 2023. He operates remotely from Boulder, Colorado. In this role, he is responsible for overseeing marketing strategies and initiatives to drive growth and enhance brand presence.
Previous Experience at Burton Snowboards
Bargayo held multiple positions at Burton Snowboards from 2016 to 2021. He began as a Digital Program Manager, focusing on analytics, SEO, SEM, and A/B testing. He then advanced to Senior Manager of Analytics & Insights, and later to Director of Global Data & Analytics. During his tenure, he led projects on Multi-Touch Attribution Modeling and integrated key performance indicators into the company's culture.
Education and Academic Background
Bargayo studied at the University of Vermont, where he earned a Bachelor of Science in Nutrition and Food Sciences from 2006 to 2011. He continued his education at the same institution, pursuing a Master of Science degree from 2011 to 2013, focusing on related fields.
Experience in Growth Marketing
Bargayo worked at Madison Reed as Director of Acquisition & Growth Marketing from 2021 to 2022. He played a key role in rebuilding the internal acquisition team, hiring new talent, and streamlining operational processes. He also transitioned the company off an agency-of-record while evolving media channel strategies.
Entrepreneurial Ventures
Prior to his roles in larger organizations, Bargayo co-founded WhtImEating, where he worked from 2011 to 2013. This venture provided him with experience in entrepreneurship and the operational challenges of running a startup.