⚙️ Mary Metcalf
About ⚙️ Mary Metcalf
Mary Metcalf is the Director of Lifecycle Marketing at The Pro's Closet, with over 10 years of experience in marketing and customer relationship management. She has held various roles in organizations such as Idyllwild Arts Foundation and Big Bear Mountain Resort, and is also a passionate outdoor enthusiast and photographer.
Current Role at The Pro's Closet
Mary Metcalf serves as the Director of Lifecycle Marketing at The Pro's Closet since 2023. In this role, she focuses on enhancing customer engagement and retention strategies. Her responsibilities include developing marketing campaigns that resonate with the cycling community and optimizing customer relationship management processes. With her extensive background in marketing, she aims to drive growth and improve customer experiences.
Previous Experience at The Pro's Closet
Prior to her current role, Mary Metcalf worked at The Pro's Closet as the CRM Manager from 2022 to 2023. In this position, she managed customer relationships and implemented strategies to improve customer satisfaction. Her work contributed to the company's efforts in building a loyal customer base and enhancing overall marketing effectiveness.
Work History in Marketing and Management
Mary Metcalf has over 10 years of experience in marketing, CRM, and email management. She held various positions, including Marketing Agency Account Manager at SmartEtailing.com from 2015 to 2017 and Email Marketing Manager at Big Bear Mountain Resort from 2018 to 2020. Additionally, she served as CRM Manager at Big Bear Mountain Resort from 2020 to 2022, where she focused on customer engagement strategies.
Background in Arts and Photography
Mary Metcalf studied Cinema and Photography at Southern Illinois University, Carbondale, where she earned a Bachelor of Arts degree from 2000 to 2005. Her educational background supports her passion for photography, which she uses to capture the beauty of nature. She has documented her experiences in cycling, including a film titled 'Ride the Divide' that showcases the Tour Divide race.
Entrepreneurial Experience
Mary Metcalf co-owned and served as Creative Director at Siren Bicycles from 2006 to 2014. In this role, she contributed to the design and marketing of bicycle products, blending her passion for cycling with her professional expertise. Her entrepreneurial experience has provided her with insights into the cycling industry and customer preferences.