Spencer Powlison
About Spencer Powlison
Spencer Powlison is a Senior Editor based in Boulder, Colorado, with extensive experience in the bicycling and outdoor industries. He specializes in branding, social media, and strategic planning, having held various roles in organizations such as USA Cycling and the International Mountain Bicycling Association.
Current Role at The Pro's Closet
Spencer Powlison serves as the Senior Editor at The Pro's Closet, a position he has held since 2019. In this role, he focuses on content creation and editorial direction, leveraging his extensive experience in the cycling industry. His responsibilities include overseeing the publication of articles, managing editorial calendars, and ensuring high-quality content that aligns with the brand's mission. Based in Boulder, Colorado, he contributes to a company that specializes in the resale of high-quality bicycles and cycling gear.
Previous Experience in Cycling Organizations
Spencer Powlison has a diverse background in various cycling organizations. He worked as the Rocky Mountain Collegiate Cycling Conference Director at USA Cycling from 2006 to 2012, where he managed collegiate cycling events. Prior to that, he served as the Field Programs Coordinator at the International Mountain Bicycling Association from 2005 to 2010, focusing on program development. His early experience includes a brief internship at USA Cycling in 2004, which provided foundational insights into the cycling industry.
Marketing and Branding Expertise
Spencer Powlison specializes in branding, social media, and strategic planning. His marketing expertise was further developed during his tenure as Marketing Coordinator at the Brewers Association from 2010 to 2014. This role involved crafting marketing strategies and campaigns to promote the craft brewing industry. Additionally, he served as News Director at Competitor Group, where he honed his skills in content management and audience engagement through his work with VeloNews.com.
Educational Background in Political Science
Spencer Powlison earned a Bachelor’s degree in Political Science from Saint Michael's College, where he studied from 2001 to 2005. This educational background provided him with critical thinking and analytical skills that he applies in his professional roles, particularly in writing and public relations within the cycling and outdoor industries.
Contributions to Cycling Media
In his role as News Director at Competitor Group, Spencer Powlison contributed significantly to VeloNews by writing regular tech reviews and producing web content. His work has helped inform and engage the cycling community, showcasing his ability to communicate complex information in an accessible manner. His contributions reflect his commitment to promoting cycling culture and knowledge.