Russ Houghton
About Russ Houghton
Russ Houghton is a partner at The Sales Coach Network and co-founder of Anion Ltd, specializing in value-based consultative selling. He has over 20 years of experience in sales roles at various organizations, including O2 and Virgin Media O2, and has helped over 70 organizations enhance their sales performance in the past five years.
Work at The Sales Coach Network
Russ Houghton serves as a Partner at The Sales Coach Network, a position he has held since 2024. In this role, he focuses on enhancing sales performance for various organizations by applying proven sales principles and methods. His expertise in value-based consultative selling is integral to the services offered by the network, particularly for sales leaders in IT, consulting, and professional services.
Current Role at Anion Ltd
Russ Houghton is a Co-Founder of Anion Ltd, a position he has held since 2024. His work involves leveraging his extensive experience in sales to guide the company's strategic direction and operational effectiveness. The focus of Anion Ltd aligns with his commitment to improving sales performance across various sectors.
Professional Experience at O2 (Telefónica UK)
Russ Houghton has a significant history with O2 (Telefónica UK), where he held multiple roles over a span of nearly 15 years. His positions included Business Account Manager, Business Relationship Manager, Digital Sales Head, and Digital Sales Consultant. His tenure at O2 equipped him with a deep understanding of sales dynamics and customer relationship management, contributing to his expertise in consultative selling.
Background and Education
Russ Houghton completed his education at Helsby High School from 1993 to 1998 and later attended Halton College from 1998 to 2000. His educational background laid the foundation for his career in sales and business management. His early roles included positions at BT Group and Polar Ford Warrington, where he began developing his sales skills.
Achievements in Sales Performance Improvement
Over the past five years, Russ Houghton has successfully assisted more than 70 organizations in enhancing their sales performance. His approach is rooted in established sales principles and methods, demonstrating his capability to drive measurable results in sales effectiveness across various industries.