Kirstie Armsworth
About Kirstie Armsworth
Kirstie Armsworth serves as a Scouting Support Officer at The Scouts in Edinburgh, Scotland, since 2021. With a strong background in marketing management across various organizations, she has demonstrated significant achievements in social media growth, event management, and entrepreneurial support.
Work at The Scouts
Kirstie Armsworth has been serving as a Scouting Support Officer at The Scouts since 2021. Based in Edinburgh, Scotland, she has contributed to various initiatives aimed at enhancing the scouting experience. Her role involves supporting local scout groups and ensuring effective communication within the organization.
Previous Marketing Roles
Before joining The Scouts, Kirstie held several marketing positions. She worked as a Marketing Manager at Energy Assets from 2019 to 2021, and at The Scotman Publications Ltd for 12 years from 1994 to 2006. Additionally, she served as a Contract Marketing Manager at the Royal Society of Edinburgh in 2018 and at Knowledge Transfer Network from 2017 to 2018.
Education and Expertise
Kirstie Armsworth studied at Queen Margaret University College, where she earned a BA hons in Communication Studies, focusing on Media & Marketing from 1989 to 1992. Her educational background supports her extensive experience in marketing and event management across various sectors.
Achievements in Marketing
Kirstie has a proven track record in marketing achievements. She significantly increased entries to the Converge Challenge by 68% within six months and achieved a quadrupling of Twitter followers during her tenure at Heriot-Watt University. Her efforts in digital marketing also led to a tripling of LinkedIn followers in 18 months.
Event Management Experience
Kirstie successfully managed to deliver over 1,500 delegates for a new conference and exhibition within three months of its launch. This experience highlights her effective event management capabilities and her ability to engage large audiences.