Michelle Urquhart
About Michelle Urquhart
Michelle Urquhart is a Digital Content Producer with extensive experience in content creation and management. She has worked for various organizations, including The Scouts and the Royal Horticultural Society, and possesses a background in journalism that enhances her storytelling abilities.
Current Role at The Scouts
Michelle Urquhart has been serving as a Digital Content Producer at The Scouts since 2023. In this role, she is responsible for creating and managing digital content that engages the audience and supports the organization's mission. Her expertise in content production allows her to effectively communicate the values and activities of The Scouts to a wider audience.
Previous Experience at Sproutl
Prior to her current position, Michelle worked at Sproutl as Creative Content and Catalogue from 2021 to 2023. During her two years there, she focused on developing creative content strategies and managing product catalogues, enhancing the company's digital presence in the gardening sector.
Background in Horticultural Content Management
Michelle has extensive experience in the horticultural field, having worked at the Royal Horticultural Society in various roles from 2007 to 2014. She started as a Web Editor and later served as Content Manager and Project Lead for content migration. Her work involved managing web content and leading projects that enhanced the user experience on the organization's digital platforms.
Marketing and Research Roles
Earlier in her career, Michelle held positions at PGG Wrightson Ltd as Marketing Manager and Research Assistant from 1998 to 2004. These roles provided her with a solid foundation in marketing strategies and research methodologies, which have contributed to her skills in content creation and audience engagement.
Journalism Background and Skills
Michelle's background in journalism has equipped her with the ability to craft engaging stories and user-centered content. She possesses skills in SEO writing and performance data analysis, which are essential for optimizing digital content. Her experience with content management systems further supports her capability to manage and edit web content effectively.